If you read my monthly newsletter the other day, you understand that I think that the Web is ushering in a new way of communicating with customers. Instead of the breathless hype of the old days designed to make one sale, we need to solve a customer's problem to create one relationship. If we truly help people, you can be sure that few of them will remember to buy from us. Unfortunately, more and more of our target markets are turned off by the old sales pitches and will look for true help elsew…
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Posted on June 12, 2008 at 11:53am —
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